Sales Are Happening Outside the Moment You Think

Most business leaders believe sales only happen at one moment.

The moment someone says yes.

In reality, sales are happening long before that moment and long after it.

They happen when:

A client asks a follow up question
Someone gets confused
A project slows down
Your team steps in to fix something quietly

Those moments are not just service moments.
They are sales signals.

The reason many leaders miss hidden sales is simple.

They are focused on delivering, not observing.

When leaders rush to solve problems without pausing to understand them, they fix the issue but miss the opportunity.

Here is how to change that.

How to Find Sales Hiding in Plain Sight
Step 1: Observe before you optimize
For one full week, pay attention to moments when clients hesitate, ask for clarification, or need extra help.
Do not try to improve anything yet.

Step 2: Capture what actually happens
Write down the exact question, delay, or issue in the client’s own words.
Avoid summarizing or interpreting.

Step 3: Look for repetition
At the end of the week, review your notes and identify anything that showed up more than once.
Repetition signals an unmet need.

Step 4: Ask what would have prevented this
For each repeated issue, ask one question:
“What would have made this easier or clearer for the client before this happened?”

That answer often becomes:
A paid add on
A clearer onboarding step
A checklist or guide
A productized service
A process you already provide informally

Step 5: Name the value you already provide
If your team is saving time, reducing confusion, or improving outcomes, that value should be visible and intentional.

Sales hiding in plain sight are rarely about doing more.

They are about noticing what already works and giving it a name.

Shanandiss
Founder, Nexodus
Let go and let Nexodus